20-08-2022
SustainLab is an automated and easy-to-use sustainability management platform helping you to manage your sustainability processes and transforming data into simple and clear graphs and reports.
They reached out with the mission to set a new graphic identity.
They reached out with the mission to set a new graphic identity.
Brief
Create a visual identity for the Sustainability data management platform SustainLab.
Insight
Sustainability and data handling are two very overwhelming and complicated subjects, leading to a lack of motivation.
Solution
Create an identity which repositions the brand from being perceived as a rational sustainability tool to become an emotional sustainability friend, making both sustainability and data handling feel effortless and enjoyable.
Team: Issa Kram, Axel Abrahamsson, Anton Ocampo, Jenny Hedlund
Create a visual identity for the Sustainability data management platform SustainLab.
Insight
Sustainability and data handling are two very overwhelming and complicated subjects, leading to a lack of motivation.
Solution
Create an identity which repositions the brand from being perceived as a rational sustainability tool to become an emotional sustainability friend, making both sustainability and data handling feel effortless and enjoyable.
Team: Issa Kram, Axel Abrahamsson, Anton Ocampo, Jenny Hedlund
