NIKE V2K Luminous
Art Direction + Multi Creative
2023
NIKE V2K Run Luminous, a shoe inspired by the Winter Solstice and named after the community that shines in the dark.
For the release of NIKE V2K Run Luminous we empowered our NBHD partners across the Nordics by leveraging the strength of their local communities.
For the release of NIKE V2K Run Luminous we empowered our NBHD partners across the Nordics by leveraging the strength of their local communities.
We worked with local style enthusiasts and creative trailblazers to launch the shoe. We curated luminous dinners inspired by the winter solsctice and threw an enchanting party inspired by the mesmerizing lights in the northern darkness.
To culminate the campaign, we manifested a celebration for the upcoming year, by blending the magic of the Nordic Winter Solstice with the NIKE V2K Run Luminous.
To culminate the campaign, we manifested a celebration for the upcoming year, by blending the magic of the Nordic Winter Solstice with the NIKE V2K Run Luminous.
Creative Agency: 1000WORLDS
Creative directors: Maria Lashari & Hamza Sultan
Art Director: Alessandro Clementi
Art Director / Multi Creative : Issa Kram
Copywriter: Elliot Tainton Lindqvist
Client: NIKE
Creative directors: Maria Lashari & Hamza Sultan
Art Director: Alessandro Clementi
Art Director / Multi Creative : Issa Kram
Copywriter: Elliot Tainton Lindqvist
Client: NIKE
