CLIENT: KICKS

Art Direction

2023

KICKS x Lollapalooza
"More of that’

By Issa Kram

THE MISSION:
KICKS being a sponsor for LOLLAPALOOZA Stockholm wanted a concept for their collaboration with electro-pop duo ICONA POP together with their new collection Beauty Act.

THE IDEA:
‘More of That’. You know that look that you always wanted to try but never really felt the confidence to wear. That look that feels a little tooo much. ‘More of That’ is about daring to wear that look, wear that crazy yellow eye shadow, wear that shimmer, that glossy eye-lid that can be seen from miles away. 

The concept is about exploring and pushing your limits, be a bit crazy and play around with your look. 

THE WORK: 
Follow ICON POP backstage at Lollapalooza, in preparation for their show, as they explore their look, embracing that edgy look and bringing that festival look to the next level.