PROJECT: KICKS - Pride 2024
Stronger Together
Stronger Together
Art Direction
2024
Creative Agency: 1000WORLDS
Creative directors: Maria Lashari
Art Director: Issa Kram
Client: KICKS
Production: xodotstudio
Models: Maria Lashari, Anfa Lashari, Fredrik Stranne, Annika Urbansdotter, Himo, Frank-Adam Hagman, Joel Kosari
Creative directors: Maria Lashari
Art Director: Issa Kram
Client: KICKS
Production: xodotstudio
Models: Maria Lashari, Anfa Lashari, Fredrik Stranne, Annika Urbansdotter, Himo, Frank-Adam Hagman, Joel Kosari
A collaboration with KICKS to expand their tagline — MORE OF YOU — by harnessing the power of togetherness.
For KICKS Pride 2024 campaign we chose to emphasise the meaning of a support system, and the freedom in creating your own family.
Loneliness is a big challenge within the queer community, affecting individuals at every stage of life, whether you’re 15, 25 or 50. Finding and building a strong support system, biological or chosen, can make all the difference between despair and hope, and sometimes even life and death.
We chose to highlight three powerful stories of togetherness: sisterhood, friendship, and community. With the support of our incredible cast and team, the campaign made a strong presence across Stockholm City during Swedish Pride Week. It also reached audiences in Norway and Finland, further amplifying its impact
For KICKS Pride 2024 campaign we chose to emphasise the meaning of a support system, and the freedom in creating your own family.
Loneliness is a big challenge within the queer community, affecting individuals at every stage of life, whether you’re 15, 25 or 50. Finding and building a strong support system, biological or chosen, can make all the difference between despair and hope, and sometimes even life and death.
We chose to highlight three powerful stories of togetherness: sisterhood, friendship, and community. With the support of our incredible cast and team, the campaign made a strong presence across Stockholm City during Swedish Pride Week. It also reached audiences in Norway and Finland, further amplifying its impact
