Brief

Develop an idea that interlinks Call of Duty Warzone to mainstream culture, so everyone, both players and non-players, celebrate Warzone.Turn Warzone into the badge of honor for existing players and create an immediate sense of FOMO among non-players.

Insight

In a game whose purpose is to kill, there is also a space for deep connections, a space where you might know everything about someone, except their real name.

Solution

What if a reward could make gamers and non-gamers understand that in the most violent of games, emotional conversations take place?

Your support could mean the world, for the ones you know and the ones you don’t